Treating your customers like they are important is another critical factor in providing better service to those who do business with you. Many times your business could be the only place a person is treated with the respect and dignity and like they are really important to someone.
In today’s high tech and fast paced world customers can easily become a distraction, an interruption or an inconvenience if we allow it to be so. Every employee must work to insure that everyone who enters your business is treated with respect and dignity and like they are really important The VIP treatment works. That can be difficult because sometimes employees are thrown out to the public with little or no training or don’t have the maturity to understand the importance of the person who spends their money so the business can thrive. Lack of training is a management problem, not an employee problem. Management is responsible for training employees in the VIP treatment.
Sometimes people can be rude and unreasonable, but that is the exception. Let’s concentrate on the normal everyday person who deserves respect and interest when they come into your business. After all, it’s their money they’re spending with you.
Every one who enters your business is a guest and should be treated as such. You never know who they might be or who they might influence. When you consider them a guest, then you’ll be “on your best behavior.” A simple, but effective strategy for improving service and profitability of your business is to treat everyone like a VIP and not like an interruption.
Recently, I had an experience that underscores the importance of this principle. I was renting a car at a large metropolitan airport and the person working the counter was not too interested in serving her customers. When I approached the counter and asked to change to a different type vehicle, she challenged the request (in a not so friendly tone of voice) that I’d made and essentially said, “Who do you think you are to be asking for a change to a reservation made by your company?” Well, I simply responded, “It’s my company.” After a discussion, the change was finally made, but I’ve never rented from that agency again just because of how I was treated by an employee working the rental desk. It probably hasn’t impacted their bottom line very much, but it was my money that was being spent! However, I have told this story to audiences all over the U.S. and am now sharing it with the world via this internet article.
One of the most critical factors for outstanding service is to treat customers with dignity and respect. Simply stated, just treat them like a favored guest or VIP. This can only be accomplished when employees are treated likewise by their managers.